Viewers couldn’t couldn't wait to see how Season 16 would pan out since Season 15 was almost entirely shot at Rachael Ray’s upstate home. Would Rach be cooking from home? Would she be in the studio? That anticipation led us to license the Capital Cities song “One Minute More.” While it wasn’t our job to reveal those answers, we built a hybrid approach to the promo. Our biggest challenge was taking zoom-like footage and making it seem like it wasn’t shot in a little square box. Rotoscoping was our bestie during production time and we were able to overlap, cut out and add defining text graphics to enhance our video. We produced a longer :60 spot that would air on social media and the show’s website.