JILL SKINNER

CREATIVE DIRECTOR / BRAND MANAGER

Creative director bringing a fresh voice and innovative ideas, creating content used across numerous media platforms including on-air promotions, social campaigns, narrative video content and digital marketing channels. A collaborative, forward-thinking leader well versed in crafting compelling messaging while leveraging deep customer insight and delivering seamless project execution on trend, on time, and on budget. 

• Goal-focused strategist - innate curiosity with a keen gut instinct and a modern eye for design and detail. Harnesses out-of-the-box thinking to lead high-impact marketing strategies, drive audience engagement, and bring visions to life. 

• Dynamic leader - resilient and solution-oriented with strong initiative, effectively guides diverse teams toward cohesive execution. Socially conscious with unparalleled work ethics and high standards for integrity and inclusivity.

• Effective communicator – natural ability to connect with people and build strong business relationships.  

• Efficient and organized – detail-oriented and capable of pivoting, prioritizing, and multitasking in a deadline driven environment.

AREAS OF EXPERTISE

• Copywriting

• Creative Media Production

• Content Curation / Creation

• Client Relations

• Project Management

• Brand Development

• Cross-functional Collaboration

• Training & Team Leadership

• Trends & Forecasting

CAREER PATH

CREATIVE DIRECTOR, CBS Marketing a division of Paramount Global (Freelance March 2024 – June 2024)

• Provided key copy direction and impactful concepts for daily topical and branded on-air promos for The Drew Barrymore Show while inspiring a team of producers, editors and graphic designers.

• Grew viewership across all demos in April ’24 Metered Market performance.

• Established new pathways as a primary liaison, driving creative development and ensuring content aligned with goals.

• Led daily department meetings outlining goals, workflow and brainstorming concepts. 

• Executed daily projects seamlessly by understanding the big picture, leading in creative direction and empowering the team to excel in their roles.

DIRECTOR - ON-AIR PROMOTIONS, CBS Media Ventures a division of Paramount Global (2016 - 2023)

• Developed marketing strategies, consistently capturing the evolving voice of the legacy brand The Rachael Ray Show.

• Facilitated project kick-off, integration, and alignment meetings to set objectives, deliverables, and timelines.

• Involved in all day-to-day aspects of production including scoping creative concepts, building detailed project schedules, managing project scope, researching, and securing resources, quality controlling, and maintaining project documentation.

• Planned, researched, and developed pitches, and collaborated with executive producers and marketing executives on daily and long-range projects from conception through post-production and final delivery. 

• Managed and developed staff with a focus on empowering careers and driving business impact. 

PROMOTIONS MANAGER, CBS Media Ventures (2008 - 2016)

• Developed and wrote inspiring campaigns for The Rachael Ray Show across numerous media platforms.

• Presented copy anchored in strategic thinking and in alignment with brand tone, creating practical guidelines to deliver copy consistently. Provided copy direction to on-air talent and guests.

• Provided timely delivery of an extensive daily on-air promotions package, image campaigns, sizzle reels, and radio spots. 

• Supervised all editing, voiceover, graphics, and final post production delivery. 

ASSOCIATE PRODUCER / PRODUCER, ABC News Advertising and Promotions (2004 - 2008)

• Promax Award-winner for the compelling campaign Barbara Walters - 25 Years on 20/20. Wrote on-air promo copy, radio spots and coordinated with graphic designers and editors. Selected music tracks and chose bites for final scripts.

EDUCATION

B.A. MASS COMMUNICATIONS & PUBLIC RELATIONS, York College of Pennsylvania 

Resume.PDF